Archive for 'Blog'

Paper made from bananas, mangos, sugar and coffee? No you can’t eat it but it sure makes a good letterhead.

From the jocks to the geeks to the band nerds, even the vast world of social media comes with its own stereotypes and teenage angst.

Next is Now, is a nice little video produced by Rogers Communications in Canada and does a great job of illustrating some of the mind boggling statistics of social media, communications and the way we are changing as a society.

Are the number of daily deal & social coupon websites that have sprung up over the last few years a boon for business or a dot.com bubble waiting to burst?

One of AERA’s priorities is making you look your best and with photography as one of our specialties, why not take advantage of our February / March Headshot special!

What, with a gloomy recession looming over the economy we’ve all seen our share of cut-backs, down sizing and overall belt buckling. To kick off 2011 we put together 11 tips to tweak your marketing approach.

Ever wonder what would happen in AD agencies had they’re hand in normal everyday life? This little video by John St. takes a humorous look into the world of making Chelsea Bedano’s 8th birthday a success in an already cluttered birthday market.

PK Sound a long time friend and client of AERA Creative recently helped sponsor and organize Calgary’s second annual winter electronic music festival.

We are so proud to announce that Alberta based organization, Climate Change Central has signed up to take AERA on as their full time design house.

The face of wine has changed dramatically over the past 10 or so years. Innovative designs, thought provoking ideas & an overall visual aesthetic that makes the trip to the wine market more like a cultured art gallery tour.

We’ve all been affected in one way or another by the recession going on. The Government of Canada offers up their advice to keeping your head above water and marketing you business during this unstable time.

When it comes to the art of humor in advertising its the ones that really make us laugh seem to make the biggest impression. We all need a good laugh now and again so here’s a few of our favs. Enjoy.

Just because you don’t have a lot of extra money to spend on marketing and advertising doesn’t mean you have to sit back and hope for the best in 2010

Over the past 5 years there’s been a stir in the way we look at communicating. Social Media has exploded and changed the very fabric of how the world is interacting, exploring and making decisions.

Trend Hunter Research released this Top 10 Trends of 2010 video as a prelude to their massive report that surveyed over 64,000 crowdsourced ideas and 145,000,000 views of data to identify emerging patterns.

As long as I can remember Calgary has been stereotyped as a city built on the idea of business first and everything else second. But over the last five years it’s underbelly of arts, fashion and music have sprouted and Calgary’s stigma is slowly changing.

For over 20,000 years, humans have recorded their thoughts and experiences through written communication developed by cave drawings, pictograms, ideograms and phonograms.

Here’s an interesting article from Juxtapoz Magazine on Sam Flores; One of our favorite artist out of San Fransisco, Enjoy!
Words and photos by Trina Calderon

Ever wonder where great advertising ideas come from? It’s not a simple one step process by any means. Chicago artist Lunchbreath lays it all down and shows us exactly how it’s done.

The world of Twitter has blown up and as much as we never really thought we’d find ourselves signing up to the twitter frenzy, what can we say.…we did.