Creative Innovation: The Art Of Wine

We’ve all been there, walking down the countless isles at your local liquor store searching for what you think will be a great bottle of wine for the night ahead. If your anything like me, you may know a few varieties that you’ve taken a gamble on before and been satisfied with, but there’s something to be said for the effect the label and it’s design can have on your decision power. Maybe it’s just my creative nature but there must be some sort of influential power behind this packaging. We all know that advertisers have used packaging to sway customers for years, even convincing them that a mediocre product may be the right choice. To the average Joe, do we really know the difference between a Shiraz bottled in California vs. one from Australia? Even then how do we choose from the 50 different vineyards in any particular area? I think these labels must have a big role in our final deciding power.

In the last 10 years the trends towards wine labeling have shifted away from traditional, stuffy labels to fun, whimsical and even humorous methods of capturing our attention. The wine market looks more like a trip to the art gallery than it does anything else. From Cubist renderings to Post Modern bliss, you can help but get lost in the beauty and shear genius of this new trend. New services have even sprouted up to help you remove and preserve your favorite labels. All that being said, for all of us over here at AERA we salut the wine label. We admire your diversity, your persuasive power and your ultimate allure. Here’s a small sampling of some of our most current favorites. We hope you enjoy!

Designed by Public, Sirenya is the latest in a series of labels from Vinaceous Wines which reference circus characters

Boarding Pass Shiraz by R Wines: Australia

24 Wines — Design by Ben Schlitter

Stylish B&W packaging of Churchill WInes

Boxhead Shiraz Cabernet

Laughing Stock Vineyards

B Frank WInes — Design by Talia Cohen

Killibinbin Wines — Design by MASH

Shefa Profusion Wines — Design by Nine99 Design

Brilliant creative project by Let It Grow studios Brazil

El Campesion Wines — Chili

Boutique Winery: Linnaea Rhizotomi — Design by MASH

Moral Compass: Napa Valley — Design by Hatch

Luchador WInes — Design by Morning Breath

Molly Dooker Wines — Design by MASH

Beautiful Simplicity by Tupelo Wines

Inkwell Wines

Paper Airplane: Portugal — Design by Rhinocerosred Design

Sohne Vineyards — Design by Ned Wright

Matsu Wines: Spain — Design by Moruba